We help retailers to build and optimise their customer strategy and retail media networks using data science, loyalty programme design and optimisation, people, technology and know how.
Retail Media is a major profit driver for branded retailers as advertisers increasingly look for ways to target customers with personalised ads as they shop online or instore or when they are browsing social media, other websites or even watching connected TV.
It requires the right strategy, alignment and processes and a network of service partners.
We help you to build the neccessary capability to win.
Founder, Steve Gray led the design, build and operations of the world's first advanced Retail Media Networks as MD at Tesco/dunnhumby and as a director of dunnhumby USA - a joint venture with Kroger (now 84.51 & Kroger Precision Media).
Since then we have worked with many of the world's leading retailers and consumer brands including: Asda, Carrefour,Woolworths,Coles,Boots,Metro,Morrisons, Waitrose, P&G, PepsiCo, Unilever and Nestle.
We’ve captured best practices and approaches and have learned what works and what doesn’t.
We work with your teams and technology.
We can provide consultants, project managers, data scientists, technology managers as required according to your requirements.
We work remotely or at your offices.
We are UK based but have delivered projects in Europe, Russia, UAE, Africa, China, Australia and the USA.
The right technology is essential and the choice can be overwhelming.
We help you choose best-in-class solution providers for data, loyalty, CRM and retail media.
Whilst our key focus is driving sales and retail media revenue we can also deliver major cost savings and marketing efficiencies. We recently helped a global fashion brand achieve £5m in CRM operating costs through better technology choices.
We stay up to date and partner with innovative solution providers. If you have new technology that you believe would benefit our clients then we would like to hear from you. Click here to send us an email.
Our Team
Our expert consultants are highly experienced in all aspects of retail media
Steve set up and led the world's first advanced retail media network as MD of dunnhumby and was a Director of dunnhumby USA (now 8451/Kroger Precision Media). He is an expert in retail media and has worked with many of the world's leading retailers and consumer brands.
“SG-retail are experts in data analytics, CRM and loyalty programme design and they played a significant role in helping Value Retail to develop its CRM strategy and capability in its European shopping villages”
“I have worked with SG to deliver real change at British Airways, Air miles, British Gas and the AA. SG-retail have always made an outstanding and demonstrably measurable difference to the business performance. This has been predicated on robust and rigorous understanding of data and deployment of analytical technics and design and development of loyalty and membership programmes”
“Steve helped us to design and develop the highly successful Pets at Home VIP Programme.”
“SG-retail are experts in data analytics, CRM and loyalty programme design and they played a significant role in helping Value Retail to develop its CRM strategy and capability in its European shopping villages”
“I have worked with SG to deliver real change at British Airways, Air miles, British Gas and the AA. SG-retail have always made an outstanding and demonstrably measurable difference to the business performance. This has been predicated on robust and rigorous understanding of data and deployment of analytical technics and design and development of loyalty and membership programmes”
“Steve helped us to design and develop the highly successful Pets at Home VIP Programme.”
